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Emblem

An emblem to Australian culture, the White Bay Power Station will be fostering creativity and inno-vation through digital art and technology. EMBLEM re-defines the traditional notion of art, address-ing the rapid changes in technology in the 21st century Sydney community, particularly in technology, digital art, user experience, community and culture. The space which will become an emblem to the Australian culture as it challenges a world of digitalisation in culture and community. By introducing technology into the proposed space, it brings the site into the 21st century where auto-mation technology and the focus on user experience is at the forefront of the workforce.